Maruti Suzuki Alto touches 30 lakh sales milestone

Maruti Suzuki’s Alto, India’s top selling model for over 10 years in a row, has crossed the 30 lakh sales milestone in the Indian market. It took about 15 years and 6 months for Alto to achieve this historic figure. Alto is the only Indian auto brand to cross this milestone.

Since its launch, the Maruti Suzuki Alto has found favour with its customers as an affordable car with good design, performance and high fuel efficiency. Customers, especially at the entry-level, have valued Alto as a win-win package of style and affordability.

R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki noted, “Alto has constantly evolved to reflect the changing India. While Alto’s true essence lies in its remarkable fuel efficiency, performance, attractive price and low maintenance, it has a zippy and sporty design that appeals to customers. Over the years, Maruti Suzuki has kept the brand rejuvenated with latest technology, features and design. Alto is being offered with features – airbag and Auto Gear Shift – at par with higher segment cars. These initiatives have helped enhance the brand’s connect with its customers and maintain its popularity.”

Additionally, over 3.8 lakh Alto have been exported to over 70 countries with Sri Lanka, Algeria, Chile, UK and Netherlands being its top markets.

MSIL has regularly upgraded Alto with the latest technology and new features to meet the expectations of its buyers. Today Alto comes with a new improved exterior design, fresh interiors and superior powertrain. It comes with two engine options – 800 cc and K10 – and a CNG fuel variant. Keeping in mind the customer’s needs Alto K10 is offered with the clutch-less Auto Gear Shift Transmission (AGS) technology. AGS makes driving comfortable in heavy city traffic conditions, without compromising on fuel efficiency.

Alto is high on safety; it is the only brand in its segment to offer driver airbag as an option from base variant onwards.

Alto Cumulative sales – Journey of India’s favorite car